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Discover the possibilities that wait for you with Pure Romance. 

Now that you’re a Pure Romance Consultant, you’ve joined thousands of other women around the world who have decided to take the leap, re-discover their potential, and earn money their way. 

With Pure Romance, you’re able to set your own schedule and work how you want – from in-person Parties, to virtual get-togethers, to selling online from your own digital store – all while forming trusting, lasting bonds with other women by empowering and educating them about personal wellness and intimacy. 

Here’s the best part – you’re in charge. You decide where you take your business. It’s all about your goals, your desires, and your drive to make it happen. 

It’s time to get started. 

Welcome to Pure Romance!

Get to Know Pure Romance

At Pure Romance, we’re taking women everywhere on a transformational journey to live their most alive, helping them get to a place where they embrace their bodies, their sexuality, and their inner strength – a state where they experience the happiest, healthiest, and strongest version of themselves. 

As a Pure Romance Consultant, you’re part of a worldwide community (45,000+ strong!) dedicated to helping women everywhere become their best selves. 

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Tap here for more ways to stay connected and learn more about Pure Romance.

Meet Patty Brisben
Founder & Chairwoman

In 1993, Patty started Pure Romance in of her basement of her suburban Ohio home. In those days, she did it all. Her hard work paid off, as over the next three decades, Pure Romance grew into what she had always dreamed it would be: A place where women could take control of their financial futures and inspire the people in their lives.  

Follow Patty: @PattyBrisben | Linktree 

Tap here to watch Patty’s story. 

Meet Chris Cicchinelli
President & CEO

Chris, Patty’s oldest son, joined the company in 2000 and helped take Pure Romance to new heights.  

On the road 200+ days a year, Chris teaches proven business techniques to Pure Romance Consultants. From leading parties to networking and marketing themselves, Consultants develop all the tools they need to become successful in their business under his guidance. 

Follow Chris: Linktree | chriscicchinelli.com 

Tap here to watch Chris’ story. 

Our Products & Brands

As the authority in women’s wellness, Pure Romance has taken decades of experience and expanded our offerings into a family of brands that empower you to provide your potential customers with everything they need, from sunrise to sunset. We believe health and well-being go way beyond the bedroom, so we’ve worked to bridge the gap with products crafted for wellness inside and out.  

Explore Our Collections

To understand how to position our brands and products to your customers, read on to see how we present each collection to them. Feel free to borrow our language when communicating with your potential customers about different types of products you can introduce them to. 

Pure Romance: Bath & Body

Breathe, unwind, and relax. You deserve it. There’s nothing like treating yourself and your skin to an elevated routine. With nourishing ingredients and seductive fragrances, this incredible collection will make you feel sexier and more confident than ever before.

Pure Romance: The Intimacy Collection

Make every intimate moment unforgettable with silky lubricants and sensual enhancements. This collection transforms your body or a partner’s into a constellation of pleasure. If you thought you knew sex – think again.

Pure Romance: Sex Toys

No sex life is complete without a sex toy. From a first-time addition to your top drawer to the newest addition to your personal, kinky collection, we’ve got a little something for everyone. We’ve been opening doors since 1993 and invite you to rediscover yourself. With powerful, controlled stimulation, sex toys are the perfect way to start exploring all of your pleasure zones. Take your pick from several types to elevate different intimate experiences and embrace your sexuality.

Pure Romance: Lingerie

Lingerie isn’t just for a partner’s eyes or reserved for special occasions. All day, any day, it’s your opportunity to celebrate your body, boost your confidence, and explore your sexuality! Partner or none, wearing lingerie is about you. With this collection, make loving yourself your first priority, in and out of the bedroom!

HēLi: The Healthy Living Collection

We saw a need to create products that balance both mind and body. Each and every product in this collection features an understated design and botanicals, nutrient-rich ingredients, and select synthetics, chosen to help you achieve your wellness goals, head to toe. 

Pure 21: The Wellness Collection

Sexy doesn’t start when the lights go down, it starts when the sun comes up. And taking a holistic approach to wellness and meeting your body’s needs from head to toe helps you be your sexiest, most confident self. That’s where Pure 21 comes in. Through a transformational 21-day journey, you’ll reset, renew, and revitalize your body while building lifelong, healthy habits that will have you feeling irresistible every day (and night!)

Uncovered Skin Care: The Skin Care Collection

Inspired by a powerful sense of aliveness, we created Uncovered Skin Care: daily essentials that nurture your skin with an easy, 4-step regimen. We believe everyone deserves to live their most alive. And, to us, that means feeling confident uncovered and ready to show your bare skin every day.  

Euforia: The Premium Collection

It’s time to invest in your pleasure and sensuality. Transform beauty and intimacy into a truly luxurious experience with Euforia. This carefully curated collection features premium ingredients, materials, and intimacy products enhanced with Caleo™ heating technology.  

Experience the Brands

One of the best ways to learn about Pure Romance products is to experience them for yourself.

  • Be your own first customer  
    • Our Inventory Booster is available for purchase during your first 60 days of being a Consultant. This special offer includes some of our top-selling products at up to 60% off, so you can become familiar with some of our most requested and popular purchases. There’s no substitution for personal experience!

      If you’d just like to try one or two products, check out our Top 25 list to learn about some of our most popular items. Then head to your Online Office where you can place an order
  • Shadow a party
    • Shadowing a party is an important practice that every Consultant should participate in. Whether you’re a new Consultant just starting out, or a seasoned Consultant who’s been in the business for years, shadowing other Consultants will help keep your party presentation fresh. Shadowing in person is best, but party videos and virtual party presentations are also great ways to gain insight into other Consultants’ party demos. Make sure to use the Party Shadow Sheet as a resource to guide you through the party 
    • Not sure who to shadow? Contact your sponsor to see if you can shadow them, another member of your team, or reach out to us! Our sales team can help you connect with a Consultant in your area
  • Stay Connected
    • Take advantage of any trainings in your area. These often include more on our amazing products 

Get Set up

Open A Bank Account

Keeping a separate checking account for your Pure Romance business will help keep you organized and allow you to better track your finances. Opening a separate bank account is the best way to avoid the mess of mixing your business and personal transactions and helps make sure you have a clean record of your finances at the end of the year.  

Note: this account does not have to be a “business account” by the bank’s definition. It can be a personal account that you simply use for your business transactions. 

Pure Romance Pay

Be in control of how you get paid – with Pure Romance Pay.

After receiving your very first website order, you’ll be asked to activate your Pure Romance Pay account to receive your monthly commissions, overrides, and other payments from the Pure Romance corporate office. 

From desktop to laptop, tablet to smartphone, your Pure Romance Pay Portal makes accessing your payments easy wherever you are. Get paid weekly, plus transfer your funds directly to your bank or PayPal account. 

For more about Pure Romance Pay, check out the tutorial below: 

Announce Your Business

When telling others about your business, we recommend starting big and announcing it to your whole social circle, then reaching out to others individually who’ve expressed interest in what you’re doing. There are many ways to go about sharing your news. We’ve outlined a few of them below. 

Note: Remember that the message examples throughout this section are just that – examples! When you’re texting, posting, or talking with others, you want it to flow like a conversation, not a sales pitch, automated message, or script.  

Your style and personality are what make your business unique – so be you! 

Post On Social Media

A great way to make your announcement on social media is to think about it in three steps: Teaser, Preview, and Announcement.

When posting, pick the platform where you have the most followers and friends, so you can be confident your posts will be seen! 

  1. With the Teaser, you want to make your social circle curious about what you’re going to announce. Below are a few examples of what your teaser post could say:

Just did something fun and totally different for me! Can’t wait to share! 

I just started a new adventure! Announcement coming soon! 

Really excited about a new opportunity I’ve jumped into! More soon!


Add a cute selfie onto your post, and if you have a Consultant Kit, make sure to add #pureromance!

The Preview is your chance to entice your followers and get them ready for the big reveal. Make sure to hide any product names or Pure Romance indicators from your post. 

It’s about to get real! Big announcement tomorrow!

Just getting a few things ready for my big announcement tomorrow! Stay tuned! 

I’ve got some super exciting news tomorrow! Don’t miss it! 

  1. The Announcement is just that – your reveal! We suggest going Live for your big moment. It’s a great time to talk about what excites you the most about starting your Pure Romance business, and why you decided to take the leap. Try to keep this simple and laid back. Talk honestly about your motivation and goals, and take the moment to highlight a few products and encourage your circle to message you for your website or party info! 

    Pro Tip: Make sure to reach out to anyone who interacted with your posts. Connecting individually is the key to success and building your community.  

Text Your Inner Circle

Your friends and family are your biggest fans, and they want you to succeed! Text everyone 18 and older and let them know you’ve started a new business and ask for their support. Rather than sending an unsolicited link, make sure to get their permission first.   

Lead with gratitude in your messaging. We recommend following the verbiage below (but don’t forget to add your personality to it!)

  1. Reach Out
    Share what you’re doing and see if they’re interested in learning more.

Hey {Name}! How have you been?

<Wait for her reply and make sure to respond back>

So, I just started with Pure Romance, and was looking to share the news with a few friends.

I don’t know if you’re familiar with Pure Romance at all, but I’d love to give you more info if you’re interested. If not, that’s fine too!

  1. Follow Up
    If she’s interested in more information, that’s your time to share all the details!

Awesome! Pure Romance is a company focused on women’s wellness and sexuality. I’ve put a link below where you can check out all the different products. They’ve got a lot of fun things on there!

If you’re just looking for a little something to try out, I’d suggest the Conditioning Shave Cream, but feel free to explore and let me know if you have any questions!

{insert Personal Website link} 

  1. Thank Them
    If they end up ordering from your Personal Website, make sure to thank them. This could also be a good time to bring up the idea of hosting a party.

Hey! I saw that you put in an order on my site. Thank you so much! If you have any questions or problems, don’t hesitate to reach out.

And if you LOVE it, maybe we can have a little get together with some friends, drink some wine, and I can show off some of the products!

Pick Up the Phone

Another great way to spread the news is to call those you think might be interested. Reach out to others and tell them about Pure Romance and the opportunities ahead for you! 

Hey {Name}, this is {your name}! How are you doing? 

<After catching up> 

Well, I wanted to reach out and share the news that I just started my own business with Pure Romance. Are you familiar with them at all? 

This is a great way to start building your network and to practice talking about Pure Romance!

Create Your Community

It’s time to start building your network with your Who Do You Know List. This is a great way to look at your social circles and begin to find those who might be interested in your new business. As you build up you group, and your circle widens, use the Lead Connection Form to organize your new contacts. This will help you keep track of when and where you first met members of your circle so you can better serve them with your Pure Romance business. 

From there, you can start setting up your Facebook Group, where you can invite your 18+ female-identifying friends to join you. This will allow you to reach out to your entire customer community at once and create a special place just for them. Social media is one of the best ways to market your business, widen your circle, and connect with others, so building this group will be essential to building your business. 

This group will become your VIP Group – a community for your most loyal followers, where you can chat, post about sales and product launches, share health and wellness information, and, of course, maybe a meme or two. 

Follow the steps below (or check out this video) to set up your group on Facebook: 

  1. Log in to Facebook  
  2. Select “Groups”  
  3. “Create New Group”  
  4. “Group Name”  
    • Example group name: {Name}’s VIP Group 
  5. Choose “Privacy” and set group to “Private”  
  6. Make sure the group is set to “Visible,” not “Hidden” 
    • This will allow people to search for, and find, your VIP Group 
  7. Add a cover photo 
  8. Add a description.

Hi Ladies! This is our private group exclusively for friends, clients, and incredible human beings. The fact that this is a private group means others can’t see what we discuss and it allows me to share sexual health and product info directly with you in a comfortable environment. A little bit about me: I am…

  1. Invite your friends – send out personal messages to friends, inviting them to your group. Consider inviting 10-20 people a day
  1. Build a posting schedule for your VIP Group. Posting consistently will help build your community and encourage interaction between the members of your group

    Check out the example below of how you could schedule your posts:

Pro Tip: You can find ready-made shareables on Pure Romance Media Center and on the Social Shareables page. 

A great way to extend your social circle beyond your current customers is to just share it with your network! Make a post like this on your personal Facebook page: 

Ladies 18+, I have a private group where we discuss relationships, self-care tips, play games, and share crazy memes. Drop a comment for an add! 

Your main goal when getting started is to develop your network and build your following in your VIP Group. Just remember to ask everyone you meet! You never know who might be interested in having a party, ordering product, or even joining your team.

Time to Party

Parties are a great way to connect with customers, generate leads, and sell more product. They also give you the opportunity to expand your business by building relationships.

As you get started with your new business, your initial planning should include three parties: the Launch Party, the Encore Party, and the Bestie Party.  

Launch Party

Your Launch Party – the kick-off of your new business. Most Consultants aim to throw their Launch Party in their first few weeks in business, followed by a prescheduled Encore Party about a week later. You’ll play both hostess and Consultant while showing your friends and family what Pure Romance is all about.

  • Try doing one in-person and one virtual 
  • Great time to talk about your new business
  • Practice your demo and presentation skills 
  • Perfect time to book your first hostess Party and build your network

Check out the typical flow of a party with the Party Guide. 

Encore Party 

Now let’s talk about your Encore Party – your follow-up party for those who couldn’t make the Launch Party.

  • Build on what you’ve learned from your Launch Party 
  • Start to build your network and book more parties 
  • Schedule your Encore Party at a different time in the week than your Launch Party. If your Launch was on a weekend, try scheduling your Encore on a weekday to work with different guests’ schedules 

Bestie Party 

Your Bestie Party is going to be the first party you throw where you’re not the hostess. The goal is to have your bestie or another guest that attended your Launch or Encore Party throw their own party, as an easy transition for you to party with hostesses. It’s okay to let the guests know that you are new and learning. The party flow of your Bestie Party will be very similar to a typical party flow.

  • Just like your other Parties, only now you’re working with your hostess to invite guests and build excitement 
  • Good opportunity for your hostess to have a good time, connect with others, and earn free product with her hostess credit  
  • Great time for you to meet others outside of your social circle and build your lead list 

Before you throw your Bestie Party, be sure to take another look at your Party Guide. 

Calculating Hostess Credit 

When working with a hostess, she earns a discount for hosting: 10% of total party sales to go towards her own shopping. 

  • Add up all the retail sales, minus any discounts, from the guests’ orders to find your total sales 
  • Find 10% by multiplying the total sales amount by .10 to get your hostess credit  
    • Example: 
      Party Totals: $600 Party Sales  
      Multiply: $600 x .10 = $60  
      Hostess Credit: $60 

If you can’t find a hostess, that’s okay! You should throw your own virtual or in-person party at least once a month. You can also reach out to other 18+ female-identifying entrepreneurs for a party swap. That means, you host a party for them and they host a party for you – instant connections for you both! 

Go-To Resources 

Check out the Resources below for helpful documents in case your customers have questions: 

Pro Tip: It’s a good idea to print these out and have them when you go to parties.

Looking for more party advice? Check out the Parties section!

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