If you’re running a business and you’re not on social media, you’re missing out on a big opportunity to generate leads and hit sales quotas like never before. From Ma & Pa shops to big corporations, businesses of all sizes are cashing in on the potential of social media platforms.
Why Social Media?
Overall Statistics on Social Media:
Never be afraid of statistics! Learn from them. Cherish them. Make them a part of your social media game plan! Below are just a couple of stats to get you up to speed on the Facebook platform and ready to add goals to your social media game plan.
Following the community guidelines ensures that your account will stay active, and your business will go unharmed. Below are the Branded Content Policies, Facebook Audience Network Policy, and Commerce Overview.
Review the following sites for more about Facebook Community Guidelines.
Facebook can be a tricky nut to crack, but with our list of Do’s and Don’ts, you’ll be at the top of your Facebook game.
You likely already have a personal Facebook account where you interact with friends and family, post personal content about your life, and maybe even talk about your Pure Romance business – which is great! Your personal Facebook account is just that…personal. You may not want to “friend” every person you meet at a party to keep them in your network. So where do you send them? To your VIP Group!
Your VIP Group is your one-stop-shop to conduct your business online. You should encourage all your party-goers, customers, and leads to join your group for exclusive offers, discounts, and a first look at new products! This is a great way to keep your customers engaged in your business. Plus, people know how to reach you the next time they run out of their favorite products.
The best thing about a VIP Group is that it’s private! While you may not want to discuss products, especially our intimacy products, on your personal Facebook page, your VIP Group is designed just for that! Think of it like your personal shopping room. The women in your group are all over the age of 18 and should see this group as a safe place for them to discuss intimacy, ask questions, and reach out to you about placing an order. Keep reading for how to properly set up your VIP Group.
The world of social media can be a scary place, especially if you’re coming into it late in the game, but don’t fear! Check out the resources below to become a Facebook expert in no time.
Tap here to learn how to share and post photos and videos in your VIP Group!
Learn how to go Live in your Facebook Group here!
Head here for tips on how to go Live in your Facebook Group!
Statistics can be your best friend when you give them a chance. They offer you insights on how you can properly market your products to your customers and help you strategize different ways on how to gain more. Below are a couple statistics on Instagram to keep in mind when you are creating content, scheduling your posts, and finding your target audience.
Following the community guidelines ensures that your account will stay active, and your business will go unharmed. Learn more about community guidelines here!
Easy to read, not so easy to follow. Trust us when we say following this list of Instagram Do’s and Don’ts will save you from the dreaded Instagram jail and have you creating thoughtful, Instagram-friendly content.
The world of social media can be a scary place, especially if you’re coming into it late in the game, but don’t fear! Check out the resources below, and you’ll become an Instagram expert in no time.
Tap here to learn more about Insta Reels!
Learn how to go Live on Instagram here!
Head here to learn how to create Instagram Story Highlights.
The most important thing to remember is to set your account to ages 18 and older.
Here is an easy guide to make sure your profile is set up to 18+:
Don’t overlook your Instagram Bio. It could be just the thing to help you gain followers and prove yourself to be an authority in women’s health and wellness.
Optimize your Instagram Name: include your full name, title, or keyword. Take a look at the examples below for inspiration.
Highlight Your Skills and Target Audience: It should inform your audience how you can provide value to them.
Use Relevant Keywords: This can get your purpose across, which is important when you have a limited amount of characters to play with. When deciding what keywords to include in your Instagram bio, think about your core values and interests, and those of your target audience.
Drive Traffic with a Linkin.bio: It’s easy to find, easy to set up, and readily clickable. Turn your whole feed into a clickable landing page to your store.
Add Your Contact Information: With an Instagram business profile, you can add contact information to your bio without taking up character space! Add the option in order to get followers and future customers. Setting up a business profile will allow people to message or email you with questions or order inquiries.
Get Creative!: Use emojis or different fonts to show off your personality. Emojis are a great way to space out text while adding some flair and color.
With over 95 million pieces of content being posted every day on Instagram, hashtags are the main way people can find the content they’re searching for. Hashtags are an important way to expand your Instagram audience and your reach. When you use a hashtag, your post will appear on the page for that hashtag, as long as your account is public. If you use a hashtag on your Story, it could be included in the relevant hashtag Story, which also appears on the hashtag page.
How Many Hashtags Should You Use?
Average amount of hashtags used are 11, but Instagram recommends users use no more than 5 hashtags per post. You can use a maximum of 30 in a post.
How Often Should You Use Hashtags?
Every time you post.
Can You Use The Same Hashtag Over and Over Again?
Instagram’s algorithm may penalize you for using the same hashtags consistently. This is because it may look like you’re spamming users or they may think you are an Instagram bot.
Hashtags in Comments or in the Actual Post?
If you’re using a trending hashtag, stick it in your post caption. If you plan on posting over 7 hashtags related to the post, post them in comments.
Hashtags You Should Avoid
Instagram has a list of banned hashtags, however, the list is not published. Some banned hashtags are intuitive like self-harm and NSFW hashtags, while others like #pushups and #mustfollow aren’t as intuitive. An easy way to ensure a hashtag is banned: look it up. If it doesn’t show up in the search, it’s banned.
What Hashtags are Relevant to You?
#pureromance #livealive #sexualhealth #wellness… more to come
TikTok is one of the fastest growing platforms in the world of social media. It’s worth taking the time to learn the ins and outs of this app when you look at the engagement rate alone.
Following the community guidelines ensures that your account will stay active, and your business will go unharmed. Learn more about the TikTok community guidelines here!
With additional changes to community guidelines and TikTok being one of the most sensitive apps on the market, make sure to take a look at our Do’s and Don’ts, as well as the community guidelines, in order to make the most out of your TikTok experience.
Hashtags help your content get more visibility and also help users find the content they’re looking for. Anyone looking for content on a specific topic or area of interest can simply use a relevant hashtag to discover such content. From a business point of view, it’s vice-versa, as hashtags can help your content reach the right people.
Look at Similar Industry Content to See What Hashtags are Being Used: The easiest but most time-consuming way to find hashtags is to scroll in the app and browse through content. Of course, you need to search for content based on relevant topics and interests. But still, browsing through content and looking for hashtags is not the best use of your time.
See What Hashtags are Trending on the Discover Page: This is the best way to find inspiration for your next TikTok, jump on trends, and learn about new tools and techniques for creating unique TikToks.
How Many Hashtags Should You Use?
It’s recommended to use 5 hashtags maximum. This limit will allow you to be more strategic and precise with your content and niche market.
How Often Should You Use Hashtags?
Every time you post.
What Hashtags are Relevant to You?
#pureromance #livealive #sexualhealth #wellness… more to come
Trends come from a variety of features on the app. For example, sounds, dances, transitions, or hashtags. The best way to find out what’s trending on TikTok is to be on TikTok. Look at the types of videos being posted, the hashtags being posted alongside those videos, and what sounds you’re hearing most often. If you want to stay on top of trends, we recommend following the hashtag #trendalert for an easy way to find popular content.
Following the community guidelines ensures that your account will stay active, and your business will go unharmed. Learn more about Twitter’s community guidelines here.
Easy to use, not so easy to go viral…until now! Check out our Do’s and Don’ts to navigate the Twitterverse and go viral.
The world of social media can be a scary place, especially if you’re coming into it late in the game, but don’t fear! Check out the resources below and you will become a Twitter expert in no time.
Twitter Moments are curated stories about what’s happening around the world – powered by Tweets. It’s easy to create your own story with Twitter Moments.
Let’s take your social content to the next level! Whether you’re posting on Instagram, Facebook, TikTok, or any of the other social platforms out there, you want your content to be engaging and visually appealing to your followers. Most of us probably didn’t go to college for art and design, so how do you make professional-looking content to market your business?
Luckily, there’s an app (read: a million apps) for that! But before you get started making your own graphics, be sure to check out our social shareables page, as well as the links below to find some great images already designed for you to share on social.
PR Connect allows users to quickly connect with contacts and share powerful content – including videos, audio files, and PDFs – with their customers! There are a lot of incredible features within the app, but for the purposes of this article, we’re most excited about the shareable social media content!
After logging in with your Pure Romance Consultant ID, head to the media section for ready-to-use content accompanied by fully-customizable, professionally written messages that you can download and share!
Learn more about PR Connect here!
The Pure Romance Media Center is an innovative marketing tool exclusively for Pure Romance Consultants to help you boost sales, plan parties, and of course, step up your social game. No more racking your brain for creative content to send out – the work’s already done! Among a LOT of other marketing content, Media Center allows you to choose from an array of designed materials, customize them, and post easily through one-click sharing on Facebook, Twitter, and LinkedIn. You can even build your Facebook fan base and Twitter following by adding your social networks to the bottom of all your emails!
*Media Center is free for your first 90 days and then $15 monthly
Learn more about the Media Center here!
Our social media team has an endless library of content on our various social media accounts that you can easily repurpose for your business! We conduct seasonal photoshoots with our newest products and packaging, and routinely design content for any upcoming sales and promotions that are relevant to your business.
Check out our social accounts for Pure Romance, Pure 21, and Uncovered to find content that’s proven to dominate on social media and use them for your own account too! Before you start screenshotting, keep reading for apps to help you easily download high-res images from our accounts.
Check out all of our Social Media accounts here, and like, follow, and share!
Starting from scratch is so 2000-late. Why create a graphic from the ground up when there are many apps with pre-designed templates to choose from? These apps will allow you to customize everything from fonts to colors, and allow you to add your own media!
But be careful! Creating your own designs sometimes runs the risk of looking unprofessional if you don’t have a lot of experience. We recommend sticking to the layouts that they provide and customizing your design to reflect the Pure Romance brand.
Many of the design apps we’re about to mention allow you to customize the colors of the elements in your graphics, add your own logos, etc. If you choose to do so, try incorporating our brand colors, logos, and fonts below so all your designs look cohesive and professional.
Our social media team couldn’t do what we do without our Canva Pro account. This app is your one-stop-shop for design creation that’s so user-friendly, anyone can become a designer!
Canva’s main takeaways:
Over (AKA Go Daddy Studio)
Over has a lot of the same design features as Canva (i.e. great templates, libraries of elements to add, fun fonts, etc.). Over does have some free templates available, however, we recommend paying for a Pro account to unlock a majority of the features you’ll want to try!
If you’ve watched our stories, chances are you’ve seen the power of Mojo! This app allows you to turn your social media designs into professional animated visuals. With hundreds of templates for everything from posts to stories, and everything in between, you’ll practically be a motion graphics designer with Mojo. Available in both free and pro versions.
SCRL brings a new dimension to your photographic storytelling! Create a seamless carousel with Instagram’s multi-photo feature. You can freely layer your camera-roll pictures across multiple frames in your canvas. Available in both free and pro versions.
Photoshop/Illustrator – Adobe Creative Cloud
Where are our design pros at? If you’re over the app life and looking for something with a lot more design capability, Adobe Design Cloud is probably for you. Used by our very own Pure Romance designers, these platforms truly have the full breadth of design features you may be looking for. Not for the faint of heart, these platforms can also be incredibly difficult to learn so we recommend taking a class or two before diving in! Paid versions only.
As we all know, video is at the heart of social media and performs better than any other medium. With Animoto, you can create your own professional videos to promote your business! Drag and drop photo and video clips, use beautiful templates, and add your own music with this free video maker.
Stop screenshotting our posts to share! This significantly decreases the quality of the photo or video for your feed. Instead, download the Repost app and copy and paste the URL of our post to download the full quality version. You’re welcome!
The best way to have your social pages looking professional is to make sure your images are sized correctly! Check out our guide to social sizes below to help guide your posting.
What are They?
Digital Analytics is the process of analyzing digital data from various sources like websites and mobile applications. It provides you with a clear vision of how users or customers are behaving.
Where Can I Find My Analytics?
Where you find your Analytics depends on the platform. Keep reading!
These analytics, also known as Instagram Insights, help you understand the performance of your posts and overall account. Metrics are individual stats within Instagram analytics. These metrics can help you track follower count, follower growth rate, interactions, reach, impressions, and much more.
Below is a step-by-step guide on how to view your Insights.
If you’re looking to see how much awareness you’re generating with your content, look at Reach. It’s a metric that tells you how many people have seen your posts. Each account that views your photo, video, or Story counts as one account reached. Similar to Reach is Impressions. Impressions count every time your content is seen, whereas Reach is only counted once per user and is therefore more accurate.
Engagement is one of the most important analytics to look at. Engagement is the total number of likes, comments, and saves on your post. Engagement Rate tells you what percentage of people that saw your post engaged with it. If you’re looking to measure the success of your content, engagement is king. Instagram rewards content that gets good engagement and makes it so more people are likely to engage with your content. Engagement rate isn’t available in your insights, but it is simple and worth taking the time to calculate.
Your follower count on Instagram may be a simple metric, but it’s also a very important one. The number of followers you have affects the overall performance of your Instagram account in a variety of ways. If you’re looking to increase your reach, the more followers you have, the bigger your reach. Follower growth rate is a great way to measure your account’s success. This allows you to not only track how many followers you’ve gained over the past weeks, months, and years, but also how fast your follower base is growing.
If you’re looking to improve engagement with your posts, drive web traffic, or make sales, knowing your audience is crucial to a successful Instagram strategy. With demographics, you can see the gender and age makeup of your followers, as well as your top five cities and countries in terms of follower count.
If your Personal Website isn’t linked to your social media pages, it should be. Website clicks measures the number of people that visit your Instagram profile and end up on your website’s landing page. This is a great number to track when you want to see how much of your customer base comes from Instagram.
The algorithm is the key to everything. It decides what content gets seen and every time you open the app, it combs through billions of available content tailored for you. The trick is, how does one get their content chosen? There are a couple key factors that decide what content people are shown.
The algorithm assumes that people who’ve interacted with your account in the past will be interested in your new content.
The algorithm assumes that the most recent posts will be the most important to people, so that means it’s important to post when your audience is online. This information can be found through Insights.
Instagram knows what people want to see, by tracking user affinity and what is in each posted photo or video. It’s up to you to make your content what people want to see, and the algorithm will practically be working for you.
Here are a couple tips to get the algorithm to work for and not against you.
If you’re looking to increase reach, engagement, or follower growth, this is a huge asset to your business.
Try Out New Features
This means using reels. Reels are the fastest growing feature on Instagram and could possibly get you noticed.
Precise, accurate, and thoughtful hashtags are the best way to signal what’s in your post and who might be interested. Plus, they’re free!
Post When Your Audience is Online
Finding out the best time to post to Instagram means looking at your own audience’s behavior, looking around at industry benchmarks, and also keeping in mind when people are generally on Instagram.
The best days to post on Instagram are Saturday and Sunday – with the highest average engagement occurring for posts published on Sunday at 6AM.
On the flipside, posts published on Wednesday between 10AM – 4PM and Thursday 9PM – 11PM receive the lowest engagement rates on average, making them the worst days to post on Instagram.
According to Later’s analysis of 35M global Instagram posts, these are the best times to post on Instagram:
These analytics are essential if you want to learn the reach and impact of your content. TikTok Analytics is a special tool designed to help creators and businesses track the metrics around their content. It allows insight into useful data such as changes in follower numbers, a profile overview, and video analytics. If you are unable to see your TikTok analytics, you may need to invest in a Pro TikTok Account (business account).
How to switch to a Business Account:
How to view your TikTok Analytics:
Find Analytics for a Specific Video
Average Engagement Rate Per Post
Engagement is the total number of likes, comments, and saves on your post. Over time, you’ll be able to compare engagement rates over a previous period and assess if your engagement rate is improving.
This metric is a specific indicator that can tell you how your account is growing on shorter time frames, even hour by hour. The spikes in your follower growth graph will let you know which of your recently posted videos are doing well on the app and driving engagement and gaining followers.
In this section you can see how many followers you may have lost and even your follower’s activity throughout the day and at which times they are the most active on TikTok. To gain access to the “Followers” section, you need to have at least 100 followers.
While deciding a single best time to post on TikTok can be tricky, here are results from over 100,000 posts to find best engagement rates. All times are EST, and times marked with * offer particularly high levels of engagement.
Twitter Analytics shows you how your audience is responding to your content, what’s working, and what’s not. Use this data to optimize your future Twitter campaigns and get better results.
Check out this step-by-step guide on how to view your Twitter Analytics.
The number of visits to your Twitter profile is displayed at the top of your analytics dashboard. This number is reflected across a 28-day period and is updated daily. It also shows how it compares to the last 28-day period, along with a mini graph displaying this data over time.
Similar to the profile visits metric, you can also view your @mentions over the last 28 days and over time. Your top mention is also displayed each month, calculated by engagement, with a link that drops you directly into that Tweet for extra context.
Under the Tweets section, you can find a list of all your Tweets and the number of impressions. You can see individual Tweet performance, as well as recent months or a 28-day overview of cumulative impressions.
Similar to impressions, the Tweets section also shows your Tweets engagement, or the number of interactions your Tweet has received, as well as the engagement rate.
Each month, your main analytics dashboard will display your top Tweet and top media Tweet (by impressions). Seeing all your top Tweets per month laid out in the same place allows you to see what they have in common and learn from your content.
You can track how your following has changed over the last 30 days, and also how many new followers you’ve received per day. If you notice a particular day has either gained or lost you several followers, check what you Tweeted that day to try and determine the cause.
Later is a social media marketing platform that allows you to plan, analyze, schedule, and publish your content, all in one system. Later can also help you find content for your brand and allows you to add personal touches. If you’ve ever heard of the #linkin.bio, this is Later’s doing. The Linkin.bio helps you drive traffic, track sales, and allows people easy access to your products with one easy click. Linkin.bio turns your Instagram profile into a mini website. To learn more about Later and Linkin.bio, check out the links below.
Check out Later’s Instagram account for social media tips and tricks and the latest trends content creators are banking on.
Hootsuite allows you to plan, create, schedule, and publish your social content while collecting data to help you better serve your customers. Hootsuite makes it easy to stay on top of messages, discover what works best for your customers, and save time while creating content.
Get your 30 day free trial and see what Hootsuite has to offer your business.
If you’re still looking to learn more about Hootsuite, check out this informative video.
Creator Studio is Facebook’s free dashboard that social media marketers and content creators can use to manage Facebook Pages and Instagram accounts. It brings together social media analytics, scheduling, and community management. If you have a business account on Facebook, you have immediate access if you’re signed into your business account or visit business.facebook.com/creatorstudio.
A shortcut to the post creation tool.
Personalized recommendations for the Pages you manage.
A summary of your estimated earnings (only available to eligible users).
A summary of your 7-day performance.
An overview of the posts you’ve published, scheduled or drafted over the past 7 days with view and engagement metrics.
A high-level summary of your posting activity over the last 28 days.