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Social

Table of Contents

If you’re running a business and you’re not on social media, you’re missing out on a big opportunity to generate leads and hit sales quotas like never before. From Ma & Pa shops to big corporations, businesses of all sizes are cashing in on the potential of social media platforms.

Why Social Media? 

  • It’s an effective way to reach new audiences with engaging content
  • Having your business on social media provides your customers with social proof of your business, instantly validating you as a business owner
  • Social media helps you build trust and authority with your niche and allows you to show your brand’s personality
  • Social media helps increase brand awareness as well as website traffic
  • Social media helps build your network and expand your business’ reach

Overall Statistics on Social Media:  

  • There are more than 4.3 billion active social media users worldwide 
  • On average, social media users spend 2 hours and 22 minutes every day on social media  
  • 73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business
  • 78% of sellers on social are outselling their peers who aren’t
  • 53% of customer loyalty is driven by a salesperson’s ability to deliver a unique insight or niche
  • Social sellers are 51% more likely to achieve sales quotas than those who don’t utilize social media
  • Companies with consistent social selling processes are 40% more likely to hit revenue goals than non-social sellers
  • 66% of marketers that spend at least 6 hours on social media per week have gotten more leads

Facebook

Never be afraid of statistics! Learn from them. Cherish them. Make them a part of your social media game plan! Below are just a couple of stats to get you up to speed on the Facebook platform and ready to add goals to your social media game plan.  

  • 2.9 billion monthly active users. World’s most active platform
  • 98.5% of the Facebook audience aged 18+ access the app via phone
  • 93% of businesses are active on Facebook
  • U.S. adults spend an average of 33 minutes on Facebook per day
  • In 2019, 15% of Facebook users used the social platform to look and shop for products
  • On average, 35.7% of posts on a Facebook page are images
  • Link posts receive 73% less engagement than video posts

Facebook Community Guidelines:  

Following the community guidelines ensures that your account will stay active, and your business will go unharmed. Below are the Branded Content Policies, Facebook Audience Network Policy, and Commerce Overview.   

Review the following sites for more about Facebook Community Guidelines.

Facebook Do’s and Don’ts: 

Facebook can be a tricky nut to crack, but with our list of Do’s and Don’ts, you’ll be at the top of your Facebook game.  

VIP Group vs. Your Personal Account 

Personal Facebook Account 

You likely already have a personal Facebook account where you interact with friends and family, post personal content about your life, and maybe even talk about your Pure Romance business – which is great! Your personal Facebook account is just that…personal. You may not want to “friend” every person you meet at a party to keep them in your network. So where do you send them? To your VIP Group! 

VIP Group 

Your VIP Group is your one-stop-shop to conduct your business online. You should encourage all your party-goers, customers, and leads to join your group for exclusive offers, discounts, and a first look at new products! This is a great way to keep your customers engaged in your business. Plus, people know how to reach you the next time they run out of their favorite products.  

The best thing about a VIP Group is that it’s private! While you may not want to discuss products, especially our intimacy products, on your personal Facebook page, your VIP Group is designed just for that! Think of it like your personal shopping room. The women in your group are all over the age of 18 and should see this group as a safe place for them to discuss intimacy, ask questions, and reach out to you about placing an order. Keep reading for how to properly set up your VIP Group. 

Getting Started with Your VIP Group

The world of social media can be a scary place, especially if you’re coming into it late in the game, but don’t fear! Check out the resources below to become a Facebook expert in no time.

Tap here to learn how to share and post photos and videos in your VIP Group! 

Learn how to go Live in your Facebook Group here!

Head here for tips on how to go Live in your Facebook Group!

What to Include in Your About Section: 

  • Short section about you 
  • What this group is for (corporate sales, personal sales, new products, previews, reviews, sexual health information, and fun content) 
  • Link to the Catalog and your Personal Website 
  • Your location and location where you can sell  
  • Who is welcome to join the group (example: All non-binary/female identifying folks over the age of 18 are welcome!)

Recommended Questions for Your VIP Group: 

  • Who invited you to the group? 
  • When is your birthday? 
  • What is your email? 

Recommended Rules in Your VIP Group: 

  • You must be 18+, female-identifying to join this group. We talk about mature content that is not suitable for children. (Make sure to check their account and verify age before letting them in the group) 
  • Be kind. Insulting or bullying other members or non-members will get you banned from the group without prior warning
  • Report rule breaking. If you see a post/comment that violates our rules, report it to the admins – DO NOT verbally attack the author of said post/comment
  • Think before you report. Don’t report posts or comments that aren’t breaking any rules just because you don’t like or agree with their content
  • No Spamming. Asking the same question or posting the same content over and over will result in you being banned from the group
  • Use the Search Option. To avoid cluttering the group, please search the feed before asking a question. Someone might have already answered your question

Instagram

Statistics can be your best friend when you give them a chance. They offer you insights on how you can properly market your products to your customers and help you strategize different ways on how to gain more. Below are a couple statistics on Instagram to keep in mind when you are creating content, scheduling your posts, and finding your target audience.  

  • 1.22 billion people use Instagram each month
  • The biggest share of Instagram’s audience is made up of 18 to 34-year-olds
  • Adult Instagram users are on the app for an average of 30 minutes a day
  • #Love is the most popular hashtag
  • 44% of people use Instagram to shop on a weekly basis
  • Accounts that post 7+ times per week showed to have the highest follower growth rate

Instagram Community Guidelines:  

Following the community guidelines ensures that your account will stay active, and your business will go unharmed. Learn more about community guidelines here!  

Instagram Do’s and Don’ts:  

Easy to read, not so easy to follow. Trust us when we say following this list of Instagram Do’s and Don’ts will save you from the dreaded Instagram jail and have you creating thoughtful, Instagram-friendly content. 

Getting Started with Instagram

How To:  

The world of social media can be a scary place, especially if you’re coming into it late in the game, but don’t fear! Check out the resources below, and you’ll become an Instagram expert in no time.    

Grow your IG Following

Tap here to learn more about Insta Reels!  

Learn how to go Live on Instagram here

Head here to learn how to create Instagram Story Highlights.  

The most important thing to remember is to set your account to ages 18 and older. 

Here is an easy guide to make sure your profile is set up to 18+: 

  • Select Settings > Account > Sensitive Content Control
  • There, you will see three options: Allow, Limit, and Limit Even More. People under 18 will not have the “Allow” option, Instagram says

Tips for Creating a Good Instagram Bio 

Don’t overlook your Instagram Bio. It could be just the thing to help you gain followers and prove yourself to be an authority in women’s health and wellness.    

Optimize your Instagram Name: include your full name, title, or keyword. Take a look at the examples below for inspiration.  

Highlight Your Skills and Target Audience: It should inform your audience how you can provide value to them.  

Use Relevant Keywords: This can get your purpose across, which is important when you have a limited amount of characters to play with. When deciding what keywords to include in your Instagram bio, think about your core values and interests, and those of your target audience.  

Drive Traffic with a Linkin.bio: It’s easy to find, easy to set up, and readily clickable. Turn your whole feed into a clickable landing page to your store.  

Add Your Contact Information: With an Instagram business profile, you can add contact information to your bio without taking up character space! Add the option in order to get followers and future customers. Setting up a business profile will allow people to message or email you with questions or order inquiries.   

Get Creative!: Use emojis or different fonts to show off your personality. Emojis are a great way to space out text while adding some flair and color.  

Importance of Hashtags on Instagram: 

With over 95 million pieces of content being posted every day on Instagram, hashtags are the main way people can find the content they’re searching for. Hashtags are an important way to expand your Instagram audience and your reach. When you use a hashtag, your post will appear on the page for that hashtag, as long as your account is public. If you use a hashtag on your Story, it could be included in the relevant hashtag Story, which also appears on the hashtag page.  

Top Pure Romance Hashtags 

  • #pureromance 
  • #livealive 

Top 25 Instagram Hashtags 

  • #love  
  • #instagood  
  • #fashion  
  • #photooftheday  
  • #art  
  • #photography  
  • #instagram  
  • #beautiful  
  • #picoftheday
  • #nature  
  • #happy  
  • #cute  
  • #travel  
  • #style  
  • #followme  
  • #tbt  
  • #instadaily  
  • #repost
  • #like4like  
  • #summer  
  • #beauty  
  • #fitness  
  • #food  
  • #selfie  
  • #me  

Best Practices For Using Hashtags: 

How Many Hashtags Should You Use? 

Average amount of hashtags used are 11, but Instagram recommends users use no more than 5 hashtags per post. You can use a maximum of 30 in a post.  

How Often Should You Use Hashtags? 

Every time you post. 

Can You Use The Same Hashtag Over and Over Again? 

Instagram’s algorithm may penalize you for using the same hashtags consistently. This is because it may look like you’re spamming users or they may think you are an Instagram bot.  

Hashtags in Comments or in the Actual Post? 

If you’re using a trending hashtag, stick it in your post caption. If you plan on posting over 7 hashtags related to the post, post them in comments.  

Hashtags You Should Avoid 

Instagram has a list of banned hashtags, however, the list is not published. Some banned hashtags are intuitive like self-harm and NSFW hashtags, while others like #pushups and #mustfollow aren’t as intuitive. An easy way to ensure a hashtag is banned: look it up. If it doesn’t show up in the search, it’s banned.  

What Hashtags are Relevant to You? 

#pureromance #livealive #sexualhealth #wellness… more to come 

TikTok

TikTok is one of the fastest growing platforms in the world of social media. It’s worth taking the time to learn the ins and outs of this app when you look at the engagement rate alone.  

  • 53% of TikTok users are male and 47% are female
  • Roughly 50% of TikTok’s global audience is under the age of 34 with 32.5% aged between 10 and 19
  • 100 million monthly active users are from the USA
  • 41% of TikTok users are between the ages of 16 and 24
  • TikTok users spend an average of 52 minutes per day on the app
  • 90% of TikTok users visit the app more than once a day
  • TikTok’s average engagement rate is almost 18%

TikTok Community Guidelines:  

Following the community guidelines ensures that your account will stay active, and your business will go unharmed. Learn more about the TikTok community guidelines here

TikTok Do’s and Don’ts: 

With additional changes to community guidelines and TikTok being one of the most sensitive apps on the market, make sure to take a look at our Do’s and Don’ts, as well as the community guidelines, in order to make the most out of your TikTok experience. 

How to Stay Out of TikTok Jail

Getting Started with TikTok

How To:

Importance of Hashtags on TikTok: 

Hashtags help your content get more visibility and also help users find the content they’re looking for. Anyone looking for content on a specific topic or area of interest can simply use a relevant hashtag to discover such content. From a business point of view, it’s vice-versa, as hashtags can help your content reach the right people. 

Best Practices For Using Hashtags:  

Look at Similar Industry Content to See What Hashtags are Being Used: The easiest but most time-consuming way to find hashtags is to scroll in the app and browse through content. Of course, you need to search for content based on relevant topics and interests. But still, browsing through content and looking for hashtags is not the best use of your time. 

See What Hashtags are Trending on the Discover Page: This is the best way to find inspiration for your next TikTok, jump on trends, and learn about new tools and techniques for creating unique TikToks.  

How Many Hashtags Should You Use? 

It’s recommended to use 5 hashtags maximum. This limit will allow you to be more strategic and precise with your content and niche market.  

How Often Should You Use Hashtags? 

Every time you post.  

What Hashtags are Relevant to You? 

#pureromance #livealive #sexualhealth #wellness… more to come 

What’s Trending? 

Trends come from a variety of features on the app. For example, sounds, dances, transitions, or hashtags. The best way to find out what’s trending on TikTok is to be on TikTok. Look at the types of videos being posted, the hashtags being posted alongside those videos, and what sounds you’re hearing most often. If you want to stay on top of trends, we recommend following the hashtag #trendalert for an easy way to find popular content. 

Twitter

  • 77% of Americans who earn $75,000 or more use Twitter
  • 80% of Twitter users are affluent millennials
  • 93% of Twitter community members are open to brands getting involved if done so in the right way
  • Among US adults, 65% of Twitter’s most active users are female, making women the most prolific tweeters
  • Women reportedly tend to interact more with brands on Twitter than men
  • Approximately 6 in every 10 (63%) of Twitter users are between 34 and 65 years
  • 42% of US Twitter users have a college degree
  • 17% of Americans get their news from Twitter

Twitter Community Guidelines:  

Following the community guidelines ensures that your account will stay active, and your business will go unharmed. Learn more about Twitter’s community guidelines here.  

Twitter Do’s and Don’ts: 

Easy to use, not so easy to go viral…until now! Check out our Do’s and Don’ts to navigate the Twitterverse and go viral.  

Getting Started with Twitter

How To:

The world of social media can be a scary place, especially if you’re coming into it late in the game, but don’t fear! Check out the resources below and you will become a Twitter expert in no time. 

Twitter Moments are curated stories about what’s happening around the world – powered by Tweets. It’s easy to create your own story with Twitter Moments. 

Importance of Hashtags: 

  • Twitter hashtags are made with your audience in mind. Hashtags have long been an important tool to help users organize their content and sort their tweets
  • Hashtags are a great way to indicate your content is relevant to a trending topic and get your tweet in front of the eyes of possibly thousands of people
  • If you’re looking to jump on a trending topic, check out the Explore Page on Twitter to see what topics are perfect for your niche or what topics are trending in the TwitterVerse

Design Time

Let’s take your social content to the next level! Whether you’re posting on Instagram, Facebook, TikTok, or any of the other social platforms out there, you want your content to be engaging and visually appealing to your followers. Most of us probably didn’t go to college for art and design, so how do you make professional-looking content to market your business?  

Luckily, there’s an app (read: a million apps) for that! But before you get started making your own graphics, be sure to check out our social shareables page, as well as the links below to find some great images already designed for you to share on social.

PR Connect App 

PR Connect allows users to quickly connect with contacts and share powerful content – including videos, audio files, and PDFs – with their customers! There are a lot of incredible features within the app, but for the purposes of this article, we’re most excited about the shareable social media content!  

After logging in with your Pure Romance Consultant ID, head to the media section for ready-to-use content accompanied by fully-customizable, professionally written messages that you can download and share! 

Learn more about PR Connect here!  

Media Center 

The Pure Romance Media Center is an innovative marketing tool exclusively for Pure Romance Consultants to help you boost sales, plan parties, and of course, step up your social game. No more racking your brain for creative content to send out – the work’s already done! Among a LOT of other marketing content, Media Center allows you to choose from an array of designed materials, customize them, and post easily through one-click sharing on Facebook, Twitter, and LinkedIn. You can even build your Facebook fan base and Twitter following by adding your social networks to the bottom of all your emails! 

*Media Center is free for your first 90 days and then $15 monthly 

Learn more about the Media Center here!

Pure Romance Social Media Accounts 

Our social media team has an endless library of content on our various social media accounts that you can easily repurpose for your business! We conduct seasonal photoshoots with our newest products and packaging, and routinely design content for any upcoming sales and promotions that are relevant to your business.  

Check out our social accounts for Pure Romance, Pure 21, and Uncovered to find content that’s proven to dominate on social media and use them for your own account too! Before you start screenshotting, keep reading for apps to help you easily download high-res images from our accounts. 

Check out all of our Social Media accounts here, and like, follow, and share!  

Set Up Your Own Photoshoot Video 

Getting Started with Design Apps 

Starting from scratch is so 2000-late. Why create a graphic from the ground up when there are many apps with pre-designed templates to choose from? These apps will allow you to customize everything from fonts to colors, and allow you to add your own media! 

But be careful! Creating your own designs sometimes runs the risk of looking unprofessional if you don’t have a lot of experience. We recommend sticking to the layouts that they provide and customizing your design to reflect the Pure Romance brand.  

Many of the design apps we’re about to mention allow you to customize the colors of the elements in your graphics, add your own logos, etc. If you choose to do so, try incorporating our brand colors, logos, and fonts below so all your designs look cohesive and professional. 

Pure Romance Colors & Fonts

Third Party Design Apps 

Canva 

Our social media team couldn’t do what we do without our Canva Pro account. This app is your one-stop-shop for design creation that’s so user-friendly, anyone can become a designer!  

Canva’s main takeaways: 

  • Tutorials: Canva has an incredible library of step-by-step videos to help guide you through the design process and make the most out of their library of features and customization tools 
  • Templates: we can’t stress this enough: use their templates! Whether it’s an Instagram story, Facebook cover photo, videos, infographic, you name it – they have a template for it. Choose from thousands of layouts, design elements, and topical content for holidays 
  • Customization: upload your own color palette (colors in the section above), logos, fonts, images, and more to personalize templates and stay on-brand
  • Pro: while Canva has plenty of great features in their free version of the platform, their paid Pro upgrade has even more resources and content to take your designs to the next level

Over (AKA Go Daddy Studio) 

Over has a lot of the same design features as Canva (i.e. great templates, libraries of elements to add, fun fonts, etc.). Over does have some free templates available, however, we recommend paying for a Pro account to unlock a majority of the features you’ll want to try!  


Mojo 

If you’ve watched our stories, chances are you’ve seen the power of Mojo! This app allows you to turn your social media designs into professional animated visuals. With hundreds of templates for everything from posts to stories, and everything in between, you’ll practically be a motion graphics designer with Mojo. Available in both free and pro versions. 


SCRL 

SCRL brings a new dimension to your photographic storytelling! Create a seamless carousel with Instagram’s multi-photo feature. You can freely layer your camera-roll pictures across multiple frames in your canvas. Available in both free and pro versions. 


Photoshop/Illustrator – Adobe Creative Cloud

Where are our design pros at? If you’re over the app life and looking for something with a lot more design capability, Adobe Design Cloud is probably for you. Used by our very own Pure Romance designers, these platforms truly have the full breadth of design features you may be looking for. Not for the faint of heart, these platforms can also be incredibly difficult to learn so we recommend taking a class or two before diving in! Paid versions only. 


Animoto 

As we all know, video is at the heart of social media and performs better than any other medium. With Animoto, you can create your own professional videos to promote your business! Drag and drop photo and video clips, use beautiful templates, and add your own music with this free video maker.  


Repost 

Stop screenshotting our posts to share! This significantly decreases the quality of the photo or video for your feed. Instead, download the Repost app and copy and paste the URL of our post to download the full quality version. You’re welcome! 

Social Sizes 

The best way to have your social pages looking professional is to make sure your images are sized correctly! Check out our guide to social sizes below to help guide your posting.

Facebook Image Sizes Cheat Sheet 

  • Facebook Cover image: 850 x 315 px | maximum 100 KB 
  • Facebook Profile image: 170 x 170 px 
  • Facebook shared image: 1200 x 630 px 
  • Facebook highlighted image: 1200 x 717 px 
  • Facebook Event image: 1920 x 1080 px 
  • Facebook Stories: 1080 x 1920 px 
  • Facebook link image size: 1200 x 630 
  • Facebook video size: 1280 x 720 
  • Maximum Facebook video length: 240 minutes 
  • Facebook Group cover image size: 1640 x 922 
  • Supported image file types: JPG, GIF or PNG 

Instagram Image Sizes Cheat Sheet  

  • Profile picture: 320 x 320 px 
  • Shared photo: 1080 x 1080 px 
  • Shared video: 1080 px wide 
  • Instagram Stories: 1080 x 1920 px | maximum 4 GB 
  • Minimum Instagram video sizes: 600 x 600 (square), 600 x 315 (landscape), 600 x 750 (portrait), 600 x 700 (Carousel video dimensions) 
  • Maximum Instagram video length: 60 seconds 
  • Minimum Instagram image ad size: 500 pixels wide 
  • Instagram ads size: 1080 x 566 pixels (landscape), 1080 x 1080 pixels (square) 
  • Instagram IGTV video size: 1080 x 1920 
  • Supported image file types: PNG or JPG 

TikTok Image Sizes Cheat Sheet 

  • TikTok Profile photo: 20 x 20 px
  • TikTok video size: 1080 x 1920 px
  • TikTok video suggested length: 1 – 3 minutes
  • TikTok video max length: 10 minutes

Twitter Image Sizes Cheat Sheet 

  • Twitter Profile photo: 400 x 400 px | maximum 2 MB 
  • Twitter Cover/Header photo: 1500 x 500 px | maximum 5 MB 
  • Twitter Timeline/In-stream photo: 1024 x 512 px 
  • Twitter Card image size: 1200 x 628 
  • Twitter video size: 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait) 
  • Twitter video length: 140 seconds maximum 
  • Twitter ad size (image): 800 x 418 
  • Twitter ad size (video): 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait) 
  • Supported image file types: JPG, WEBP, GIF or PNG 

Digital Analytics

What are They? 

Digital Analytics is the process of analyzing digital data from various sources like websites and mobile applications. It provides you with a clear vision of how users or customers are behaving. 

Where Can I Find My Analytics? 

Where you find your Analytics depends on the platform. Keep reading! 

Instagram Analytics:  

These analytics, also known as Instagram Insights, help you understand the performance of your posts and overall account. Metrics are individual stats within Instagram analytics. These metrics can help you track follower count, follower growth rate, interactions, reach, impressions, and much more.  

Below is a step-by-step guide on how to view your Insights. 

What’s the Best to Track on Instagram? 

Reach
If you’re looking to see how much awareness you’re generating with your content, look at Reach. It’s a metric that tells you how many people have seen your posts. Each account that views your photo, video, or Story counts as one account reached. Similar to Reach is Impressions. Impressions count every time your content is seen, whereas Reach is only counted once per user and is therefore more accurate.  

Engagement Rate
Engagement is one of the most important analytics to look at. Engagement is the total number of likes, comments, and saves on your post. Engagement Rate tells you what percentage of people that saw your post engaged with it. If you’re looking to measure the success of your content, engagement is king. Instagram rewards content that gets good engagement and makes it so more people are likely to engage with your content. Engagement rate isn’t available in your insights, but it is simple and worth taking the time to calculate.  

  • Measuring engagement rate: (Engagements/Reach) x 100

Follower Growth
Your follower count on Instagram may be a simple metric, but it’s also a very important one. The number of followers you have affects the overall performance of your Instagram account in a variety of ways. If you’re looking to increase your reach, the more followers you have, the bigger your reach. Follower growth rate is a great way to measure your account’s success. This allows you to not only track how many followers you’ve gained over the past weeks, months, and years, but also how fast your follower base is growing. 

Audience Demographics
If you’re looking to improve engagement with your posts, drive web traffic, or make sales, knowing your audience is crucial to a successful Instagram strategy. With demographics, you can see the gender and age makeup of your followers, as well as your top five cities and countries in terms of follower count. 

Website Clicks
If your Personal Website isn’t linked to your social media pages, it should be. Website clicks measures the number of people that visit your Instagram profile and end up on your website’s landing page. This is a great number to track when you want to see how much of your customer base comes from Instagram.  

The Algorithm Explained… 

The algorithm is the key to everything. It decides what content gets seen and every time you open the app, it combs through billions of available content tailored for you. The trick is, how does one get their content chosen? There are a couple key factors that decide what content people are shown.  

Relationship
The algorithm assumes that people who’ve interacted with your account in the past will be interested in your new content.  

Timeliness
The algorithm assumes that the most recent posts will be the most important to people, so that means it’s important to post when your audience is online. This information can be found through Insights.  

Interest
Instagram knows what people want to see, by tracking user affinity and what is in each posted photo or video. It’s up to you to make your content what people want to see, and the algorithm will practically be working for you.

Tips for Working the Algorithm 

Here are a couple tips to get the algorithm to work for and not against you.  

Post Carousels
Carousel posts make up 17% of feed posts, and according to Hootsuite’s own research, they pull 3x the engagement and 1.4x the reach of other post types. 

Post Consistently
If you’re looking to increase reach, engagement, or follower growth, this is a huge asset to your business. 

Try Out New Features
This means using reels. Reels are the fastest growing feature on Instagram and could possibly get you noticed.  

Hashtags:
Precise, accurate, and thoughtful hashtags are the best way to signal what’s in your post and who might be interested. Plus, they’re free! 

Post When Your Audience is Online
Finding out the best time to post to Instagram means looking at your own audience’s behavior, looking around at industry benchmarks, and also keeping in mind when people are generally on Instagram.  

Wondering the best time to Post?

The best days to post on Instagram are Saturday and Sunday – with the highest average engagement occurring for posts published on Sunday at 6AM. 

On the flipside, posts published on Wednesday between 10AM – 4PM and Thursday 9PM – 11PM receive the lowest engagement rates on average, making them the worst days to post on Instagram. 

The best time to post on Instagram 

According to Later’s analysis of 35M global Instagram posts, these are the best times to post on Instagram: 

  • Monday: 5AM 
  • Tuesday: 6AM 
  • Wednesday: 6AM 
  • Thursday: 5AM 
  • Friday: 6AM 
  • Saturday: 6AM 
  • Sunday: 6AM 

TikTok Analytics 

These analytics are essential if you want to learn the reach and impact of your content. TikTok Analytics is a special tool designed to help creators and businesses track the metrics around their content. It allows insight into useful data such as changes in follower numbers, a profile overview, and video analytics. If you are unable to see your TikTok analytics, you may need to invest in a Pro TikTok Account (business account).  

How to switch to a Business Account:

  1. Tap the “Profile” icon
  2. Tap the icon of three lines in the top right
  3. Select “Settings and Privacy”
  4. Tap “Manage Account”
  5. Then hit “Switch to Business Account” and follow the prompts

How to view your TikTok Analytics: 

  1. From your profile, tap the three lines icon in the top right
  2. Tap “Creator Tools”
  3. Then select “Analytics”

Find Analytics for a Specific Video 

  1. From your profile, tap on a video
  2. Tap the three dots at the bottom right-hand corner
  3. Select “Analytics”

What’s Best to Track on TikTok? 

Average Engagement Rate Per Post
Engagement is the total number of likes, comments, and saves on your post. Over time, you’ll be able to compare engagement rates over a previous period and assess if your engagement rate is improving. 

Follower Growth
This metric is a specific indicator that can tell you how your account is growing on shorter time frames, even hour by hour. The spikes in your follower growth graph will let you know which of your recently posted videos are doing well on the app and driving engagement and gaining followers.  

Follower Activity
In this section you can see how many followers you may have lost and even your follower’s activity throughout the day and at which times they are the most active on TikTok. To gain access to the “Followers” section, you need to have at least 100 followers. 

The Best Time to Post 

While deciding a single best time to post on TikTok can be tricky, here are results from over 100,000 posts to find best engagement rates. All times are EST, and times marked with * offer particularly high levels of engagement.  

  • Monday: 6 AM, 10 AM, 10 PM 
  • Tuesday: 2 AM, 4 AM, *9 AM 
  • Wednesday: 7 AM, 8 AM, 11 PM 
  • Thursday: 9 AM, *12 AM, 7 PM 
  • Friday: *5 AM, 1 PM, 3 PM 
  • Saturday: 11 AM, 7 PM, 8 PM 
  • Sunday: 7 AM, 8 AM, 4 PM 

Twitter Analytics:  

Twitter Analytics shows you how your audience is responding to your content, what’s working, and what’s not. Use this data to optimize your future Twitter campaigns and get better results.  

Check out this step-by-step guide on how to view your Twitter Analytics.

What’s Best to Track on Twitter? 

Profile visits
The number of visits to your Twitter profile is displayed at the top of your analytics dashboard. This number is reflected across a 28-day period and is updated daily. It also shows how it compares to the last 28-day period, along with a mini graph displaying this data over time.  

Mentions
Similar to the profile visits metric, you can also view your @mentions over the last 28 days and over time. Your top mention is also displayed each month, calculated by engagement, with a link that drops you directly into that Tweet for extra context. 

Tweet impressions
Under the Tweets section, you can find a list of all your Tweets and the number of impressions. You can see individual Tweet performance, as well as recent months or a 28-day overview of cumulative impressions. 

Engagement rate
Similar to impressions, the Tweets section also shows your Tweets engagement, or the number of interactions your Tweet has received, as well as the engagement rate. 

Top Tweets
Each month, your main analytics dashboard will display your top Tweet and top media Tweet (by impressions). Seeing all your top Tweets per month laid out in the same place allows you to see what they have in common and learn from your content.  

Follower Growth
You can track how your following has changed over the last 30 days, and also how many new followers you’ve received per day. If you notice a particular day has either gained or lost you several followers, check what you Tweeted that day to try and determine the cause. 

The best time to Tweet 

  • Early mornings are the best time to tweet to get clicks
  • Evenings and late at night are the best time, on average, for total engagement with your tweets. In some cases, the most popular times to post are opposite of the best times to post
  • Noon to 1:00 p.m. local time, on average for each time zone, is the most popular time to tweet
  • The highest volume of tweets occurs between 11:00 a.m. and 1:00 p.m., peaking between noon and 1:00 p.m.
  • The fewest tweets are sent between 3:00 and 4:00 a.m. 

Scheduling Platforms

Later

Later is a social media marketing platform that allows you to plan, analyze, schedule, and publish your content, all in one system. Later can also help you find content for your brand and allows you to add personal touches. If you’ve ever heard of the #linkin.bio, this is Later’s doing. The Linkin.bio helps you drive traffic, track sales, and allows people easy access to your products with one easy click. Linkin.bio turns your Instagram profile into a mini website. To learn more about Later and Linkin.bio, check out the links below. 

Learn more about Later 

All about Linkin.bio  

Check out Later’s Instagram account for social media tips and tricks and the latest trends content creators are banking on.  

Hootsuite

Hootsuite allows you to plan, create, schedule, and publish your social content while collecting data to help you better serve your customers. Hootsuite makes it easy to stay on top of messages, discover what works best for your customers, and save time while creating content.  

Get your 30 day free trial and see what Hootsuite has to offer your business.  

If you’re still looking to learn more about Hootsuite, check out this informative video.  

FB Studio Creator 

Creator Studio is Facebook’s free dashboard that social media marketers and content creators can use to manage Facebook Pages and Instagram accounts. It brings together social media analytics, scheduling, and community management. If you have a business account on Facebook, you have immediate access if you’re signed into your business account or visit business.facebook.com/creatorstudio.  

FB Creator Features: 

Post something
A shortcut to the post creation tool.

Recommendations
Personalized recommendations for the Pages you manage.

Monetization
A summary of your estimated earnings (only available to eligible users).

Insights
A summary of your 7-day performance.

Recent posts
An overview of the posts you’ve published, scheduled or drafted over the past 7 days with view and engagement metrics.

Post Status
A high-level summary of your posting activity over the last 28 days.